Giorgos Papandreou, pictured above is the Greek prime minister. Last night he “adressed the nation” over several IMF/economic crisis related issues.This pic is a screenshot taken off the frontpage of possibly the most “serious” Greek newspaper.
This photo is obviously put together by his communications consultants. Nothing bad there, every politician that takes themselves seriously should do it. I do not like the Apple product placement. Plain and simple. If not for any other reason, then just because it is not Apple’s brand perception that is ameliorated by coexisting with the Greek PM. It is the PM’s brand image that they is thought to be improved by building an association with Apple products. And that is just wrong.
It is often dangerous drawing analogies between political parties of different countries, but let’s just say that Nea Dimokratia is the Greek equivalent of the Torries, or a less crazy Greek version of the GOP. It theoritically is placed on the center right of the political spectrum. Nea Dimokratia as all Greek parties has a political youth; their name is ONNED.
ONNED launched a competition last week, in a bid to crowdsource their new logo. The competition took a tragic turn as the internet massively voted for gruesome logo 31, which can be admired above as well as other tragic submissions. ONNED responded by withdrawing Logo 31 and extending the voting period, highlighting their strategic and communication weaknesses and turning the competition into a complete fiasco. To get the story as it happened search for #logo31 on Twitter ( it is in Greek).
